The tire is equivalent to the foot of a car, and the safety of the product has become the most concerned issue of consumers.

The rapid development of China's tire industry has also left behind the non-standard problems brought about by the "swarm" of enterprises on the project.

A large number of low-tech, low-quality, no three-pack and other problems of the tire into the market, pulling down the domestic industry as a whole is trusted.

Apart from the influence of the original tires, consumers mostly think that Michelin, Bridgestone and other brands are the guarantee of quality when changing tires. The establishment of domestic brand image often requires opening up the "quality trust barrier".

In the past 100 years, Michelin has always been an innovator and leader in tire technology. From truck tires with steel carcass in 1938, radial tires first invented in 1946, to continuous breakthroughs in green tires, solid car tires and 3D printed tires, Michelin has maintained a leading position in the research and development of almost all types of tires.

The leading technology of companies such as Michelin stems from their strong scientific research capabilities, and the basis of these is continuous capital investment.

It is reported that Michelin invests at least 0.65 billion euros in R & D every year; Continental Group's total R & D investment for the whole year reached 23.65 billion billion yuan, accounting for an astonishing 7.10 of revenue.

According to the data of China's listed tire enterprises, Linglong tire ranks first with the R & D cost of 0.51 billion yuan, followed by triangle tire and Fengshen tire, accounting for 3.66, 5.98 and 3.26 of the enterprise's operating income respectively.

Although the gap in the size of the company has led to the amount of research and development is far less than that of international tire brands, the year-on-year increase in the proportion shows that national enterprises are also paying more and more attention to technology research and development, in order to catch up with international brands to accumulate strength.

In recent years, excellent national enterprises have also been leading the technological trend. Products such as 3D printed polyurethane tires developed by Linglong, ultra-high performance green tires of Sailun Jinyu, graphene electrostatic conductive tires developed by Sen Kirin, carbon nanotube tires of Fengyuan, and Eucommia ulmoides rubber aviation tires pioneered by Shenyang Three Oaks have all reached the world's advanced level.

It is understood that the nine tire enterprises, Shuangxing, Linglong, Triangle, Chengshan, Shuangqian, Fengshen, Guilun, Wanli and Anhui Jiatong, have national enterprise technology centers recognized by the National Development and Reform Commission.

Product hard power is the lifeline of the brand.

Today, when intelligent manufacturing and lean manufacturing are vigorously advocated, low-tech tire products will have no market.

Efforts to improve product performance and consumer experience, change the status quo of low-price competition in the industry, and gain the trust of users is the real occupation of the market. Quality is the "golden key" for corporate brand establishment, and the technical level is this golden key. "Casting Platform".